Senior Marketing Manager, EU

NewStore

BE PART OF SOMETHING BIGGER

NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Built with MACH principles, NewStore allows brands to easily deliver amazing shopping experiences that store associates and consumers love. Its mobile-first, modular cloud platform includes POS, order management, clienteling, inventory, and native consumer apps. NewStore customers such as Burton, Faherty Brand, G-Star RAW, Marine Layer, Roots Canada, UNTUCKit, and Vince benefit from the most complete, global omnichannel retail solution available – now supercharged with Tap to Pay on iPhone. The company is backed by General Catalyst, Activant Capital, and Salesforce Ventures. Learn more at

YOUR ROLE

As the Sr. Marketing Manager, EU, you will be responsible for and contribute to the achievement of the business objectives and sales targets in key European markets. You’ll be the lead for all marketing programs and initiatives across Europe, thinking strategically while working as an operator. You’ll have to roll your sleeves up and work cross-functionally to adapt, launch, and drive localized go-to-market strategies and programs to grow the brand and drive top-of-funnel growth across Europe.

Excellent communication, time, and project management skills are required. Attention to detail. You must be able to manage and run projects simultaneously. And fast. Across multiple regions, working with stakeholders inside and outside of NewStore.

Ambition, creativity, grit, and perseverance are key. You’ll be a foundational piece for our growing EU marketing team and an integral member of our fast, and growing global marketing organization.

WHAT YOU’LL BE DOING

• Develop and execute comprehensive Demand Generation strategies to drive qualified leads and opportunities.
• Manage end-to-end lead generation campaigns, from planning and execution to analysis and optimization.
• Utilize various marketing channels to generate leads and foster engagement, including digital marketing, email marketing, content marketing, and events.
• Collaborate with the marketing team to create compelling content, collateral, and messaging to attract and convert prospects.
• Plan, coordinate, and execute marketing events and conferences across Europe to generate leads, build brand awareness, and engage with prospects.
• Oversee event logistics, including booth setup, promotional materials, and attendee engagement strategies.
• Evaluate event performance and ROI to improve event marketing strategies
• Work closely with product marketing and our sales teams to understand their needs and provide them with the necessary marketing support and materials to drive sales success.
• Support the development of sales enablement tools, including sales presentations, product collateral, and competitive intelligence.
• Conduct market research to identify trends, opportunities, and competitive landscape across the European market.
• Analyze marketing and sales data to track key performance metrics and adjust strategies.
• Collaborate with cross-functional teams, including product management, marketing, and sales, to align strategies and achieve business objectives.
• Build and maintain relationships with external partners and vendors to support marketing initiatives.

WHAT YOU’LL BRING

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Proven experience (5+ years) in B2B marketing, with a strong emphasis on demand generation and lead generation, preferably in a technology or similar industry.
• Experience in planning and executing successful marketing events and conferences.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills.
• Demonstrated leadership and team management experience.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Flexibility to travel within Europe for events and meetings as needed.
• Multilingual skills, especially in European languages, are a plus.

Perks and Benefits

• Time off is a priority – with a generous PTO policy and a culture that encourages you to take it, you can enjoy some much-needed R&R
• If you’re looking to grow your skills and knowledge, we’ve got you covered. With a personal development budget and a supportive environment that values learning, you can take your career to new heights. You’ll have a leadership career path already implemented for you when you join our team.
• Plus, with the option to work fully remote, you have the autonomy to create the work environment that works best for you
• The best part? Our “life-friendly” working hours mean you can have it all – a fulfilling career and a happy life
• And that’s not all – as a valued team member, you’ll have the opportunity to share in our success with employee stock options and a quarterly bonus based on company goals